Your child forgets the same instruction every morning. Homework turns into a negotiation. A small frustration becomes a long storm, and by bedtime everyone is worn out. You have tried reminders, charts, consequences, and staying patient, and the same pattern shows up again tomorrow. It can leave you wondering what else you are supposed to do when you are already trying this hard.
At Family Matters Counseling, we help parents understand what is happening underneath these daily struggles and find practical ways forward that fit their child and their family. Our ADHD parent coaching in Gilbert, Arizona is for parents and caregivers of children and teens ages 6+. Parent sessions with Emily Sanchez, MSW, LCSW focus on executive functioning, emotional regulation, routines, communication, and reducing conflict at home.

Gilbert, AZ and Arizona telehealth · Ages 6+ · 53-minute sessions · $175 per session · Parent or caregiver attends

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ADHD parent coaching is practical, skills-focused support that helps parents change routines, expectations, and responses around a child's ADHD-related challenges.
Parent coaching starts with you, because you are the person beside your child in the moments when these challenges actually happen. Your child does not have to remember a new technique and apply it during the hardest part of the day. Together, we look at what you can change around them, whether that is the routine, the expectation, the support, or your response. Both caregivers are welcome.
That approach is not new. Clinical research and organizations such as the CDC and CHADD describe parent training in behavior management as a recommended part of ADHD care, especially for younger children.
Parent coaching at Family Matters applies the same principle one-to-one, adapted to your child rather than delivered as a fixed curriculum. It is not a diagnosis or a substitute for your child's care team.
You may not need help with everything. Often, there are just one or two parts of the day that seem to drain the whole family. These are the ones we work on most.
Planning, working memory, task initiation, time management, forgotten belongings, and multi-step tasks that stall before they are finished. Coaching helps you put structure around the skills your child cannot consistently manage alone.
Frustration tolerance, escalation, slow recovery, and impulsive reactions that make a small problem much larger. The work covers what happens before, during, and after escalation, so you have a plan before everyone is already overwhelmed.
Starting the work, staying with it, tracking assignments, and ending the nightly conflict. That might mean a shorter homework window and one agreed check-in instead of questions all evening.
Getting ready and out the door, moving between activities, the repeated reminders that start the day badly, and the sleep routine everyone has given up negotiating.
Starting the work, staying with it, tracking assignments, and ending the nightly conflict. That might mean a shorter homework window and one agreed check-in instead of questions all evening.
Predictable expectations about devices, fewer repeated negotiations, reinforcement that actually works, and support for your child's effort without doing the task for them.
Most parents are already doing a great deal before they call. The pattern is the problem:
Your child forgets → you remind → your child resists → you escalate → your child shuts down → everyone repeats it tomorrow.
If this cycle feels familiar, it does not mean you are failing as a parent or that your child does not care. Often, you are both working hard inside a pattern that has stopped working. Parent coaching slows it down together. We look at where things start to unravel, what your child is struggling to manage in that moment, and what you can do differently without losing the connection you want with them.
1. Identify the pattern. Find where mornings, homework, transitions, or emotional reactions usually go wrong.
2. Build a strategy. Create something specific enough to use at home.
3. Try it. Use it in the real situation between sessions.
4. Adjust it. Review what worked, then gradually reduce support as skills develop.
Parent sessions are 53 minutes and $175 with Emily Sanchez, MSW, LCSW, typically every 4-6 weeks at the Gilbert office or by telehealth throughout Arizona.

Executive functions are the mental skills involved in planning, organizing, starting tasks, remembering instructions, managing time, shifting attention, and monitoring behavior. With ADHD, they often lag behind a child's intelligence and willingness.
The goal is not for you to become your child's permanent reminder system. We help you put enough structure around them to make success possible now, while gradually creating room for greater independence.
Emotional regulation is the ability to notice a feeling and manage the response well enough to get through the moment. For many children with ADHD, this gap is wider than the attention problem.
Coaching works on noticing triggers earlier, staying steady during escalation, and shortening recovery. The goal is not to remove emotions or stop every meltdown. It is to help both of you move through those moments with less escalation and more room to reconnect afterward.
You do not need to wait until family life feels completely unmanageable to ask for support. Parent coaching may be helpful if:
Every routine requires repeated reminders
Homework regularly becomes conflict
Small frustrations turn into large reactions
Your child understands the expectation but struggles to follow through
Removing your support causes everything to collapse
Parent coaching is for parents and caregivers of children and teens ages 6+. You attend these sessions, not your child.
If coaching turns out not to be the right fit, we will tell you and point you toward the option that is.

| Support | Who provides it | Who attends | Main focus |
|---|---|---|---|
| Parent counseling and/or coaching | Emily Sanchez, MSW, LCSW | Parent or caregiver | Routines, communication, reinforcement, regulation, and the patterns at home |
| ADHD & executive function therapy | Licensed Family Matters therapist | Child or teen | Emotional and mental health concerns such as anxiety, depression, and distress (53 minutes, $150) |
| Executive function and emotional regulation skills coaching | Behavioral coach | Child or teen | Practicing planning, organization, task initiation, and regulation skills (30 minutes weekly, $100) |
| Couples and family counseling | Family Matters therapist | Couple or family | Relationship and communication patterns |
Parent coaching works through the parent. ADHD and executive function therapy works directly with your child's emotional health, while executive function and emotional regulation skills coaching gives your child structured skills practice. Families may use more than one service.
No. A formal ADHD diagnosis is not required to begin parent coaching at Family Matters.
If your child has not been evaluated and you want to know whether ADHD is part of the picture, start with a free consultation. We will discuss what you are seeing and whether an ADHD evaluation or another referral is a sensible next step.
If your child already has a diagnosis, parent coaching works alongside the care they already receive.
Our office sits just north of the Loop 202 on the Lindsay Road exit, close to families across Gilbert, Chandler, and Mesa. Parent sessions can be held in person in Gilbert or by telehealth anywhere in Arizona.
Emily Sanchez, MSW, LCSW provides the parent sessions and developed Family Matters' ADHD and executive function programs. As a mother of five, her approach is practical, down-to-earth, and focused on understanding the individual child.
Parent coaching can work alongside child therapy and skills coaching where appropriate. The practice also offers individual therapy and couples and family counseling from the same Gilbert office, where Karen Tabloff, LCSW, brings 30 years of experience with children and adults.
$175 for 53 minutes, Gilbert or Arizona telehealth, private-pay and out-of-network, superbill available on request, and a 24-hour cancellation policy. See session pricing for the full list.
Parenting a child who struggles with ADHD, executive functioning, or big emotions can be exhausting, especially when you are already doing everything you know to do. You do not have to figure out the next step by yourself.
Tell us your child's age and what has been hardest at home. We will listen, talk through what you have already tried, and help you decide whether parent coaching or another kind of support feels like the right next step.
The free consultation is simply a conversation. There is no pressure to know exactly what you need before you call.
Call or text 480-331-5359 · Email familymatterscounselor@gmail.com

Practical, skills-focused support for the parent or caregiver of a child with ADHD. Sessions are one-to-one with a licensed clinician rather than a general parenting class, and focus on your child and the situations that keep breaking down. Sessions are 53 minutes at $175.
They share the same principle. Behavioral parent training is the term used in clinical research and by the CDC for structured programs that teach parents specific behavior-management techniques, usually for younger children. ADHD parent coaching at Family Matters works one-to-one and adapts to your child.
Yes. Coaching addresses planning, organization, task initiation, time management, and follow-through by putting structure around what your child cannot yet manage alone. It also addresses escalation, recovery, and co-regulation, so difficult moments are shorter and easier to move past.
No. A formal diagnosis is not required. If your child has not been evaluated and you want to explore whether ADHD is part of the picture, we can discuss that in a free consultation.
Parents and caregivers of children and teens ages 6 and older. Younger children usually need more structure and shorter requests; teens need the same principles applied with more autonomy. Sessions are adapted to your child's age and stage.
Sessions are 53 minutes and $175, typically every 4-6 weeks, in person in Gilbert or by telehealth anywhere in Arizona. The initial consultation is free.
Family Matters is a private-pay, out-of-network practice. You can request a superbill and check your out-of-network benefits with your insurance company; coverage depends on your plan. Sessions are not billed to insurance.
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